03

FIRST DATE.

meeting

C37 explains why Magma Panels is the best product available and how the service works.

client actions

• Get complete information about Magma Panels

• Request samples

• Request custom quote

Touchpoints

• Mail

• Webpage

Selling tools:

• Magma Panels Detailed information

• Magma® Panels Store

• Sample Store

• Request form for quote

05

FALLING IN LOVE.

CONSIDERATION

C37 sends the information for the client to make a decision.

Client actions

• Receive Magma® panels PDFs

• Receive quote

• Negotiate price

Touchpoints

• Mail

• Phone

Selling tools:

• Magma Panels Complete Catalogue

• Custom quote template

• Discounts

05

MARRIAGE.

purchase

C37 creates a custom quote for the client and sends payment information.

client actions:

• Buy product

Touch points:

• Mail

Selling tools:

• Purchase note.

• Cancellation script.

¿CLIENT FIT?

¿Can the client pay our product?

¿Is it strategic to lower the price for this client?

YES! — Proceed.

No. — Reject.