03

INTEREST

RESEARCH

Client understands what Magma® Panels is and how to get the product.

client actions

• Get complete information about Magma Panels

Touchpoints

• Mail

• Webpage

Selling tools:

• Magma Panels Detailed information: about, TDS, installation

05

CONSIDERA-TION

WANT

Client wants to negotiate price or meet Magma® and the team.

Client actions

• Request Samples

• Request custom quote

• Meeting with C37

Touchpoints

• Mail

• Phone

Selling tools:

• Custom Quote Form

• Meetings

• Magma® Panels Free Sample Request Form

05

PURCHASE

Decision

C37 creates a custom quote for the client and sends payment information.

client actions:

• Buy samples

• Buy Panels

Touch points:

• Mail

• Webpage

Selling tools:

• Magma® Panels Sample Store

• Magma® Panels Store

• Custom Quote Template

• Purchase note