CUSTOMER:

1. Architecture Firm

2. Company

3. Design Company

4. Interior designer

CUSTOMER JOURNEY:

00

LOVE AT FISRT SIGHT.

CLIENT AWARENESS

Client finds out about C37.

client actions

• Visit a fair or exposition.

• Look for trends online.

Touchpoints

• Fairs & Events

• Material Libraries

• Instagram

• Facebook

• Pinterest

• Webpage - Google ADS

Selling tools:

• Material library samples

• Webpage introduction

• Pinterest account

• Instagram gallery

• Instagram stories

• Facebook gallery

01

ASKING FOR A DATE.

PRODUCT requesT

Client contacts C37 for the
first time.

client actions

• Ask for samples

• Ask for information

• Prices

Touchpoints

• Mail

• Phone

• In person

• Fairs & Events

• Instagram

• Facebook

• Whatsapp

*Always redirect the conversation to email.

Selling tools:

• Selling script for each channel

• FAQ

• Request Form

02

STALKING.

client fit

C37 defines if the client is fit for the service.

¿Client fit?

¿Does the client value design?

¿Do we think the client can afford the product?

YES! — Proceed.

No. — Reject.